AlterEgo

Effectiveness of the products. Our products are designed one by one to offer flawless results, respecting the hair and skin.
Beware of trends. Constant research and study of international trends are the key principles that inspire the Alter Ego Italy Collections every year.
Creativity. We help our hairdressers to add their precious creative contribution in every work they perform, offering high-performance and innovative products, able to achieve excellent results by supporting everyone's creative style.
Personality. Our fashion proposals and the range of Alter Ego Italy colors collect a wide range of possibilities, to allow every woman to recognize herself and get in touch with her best part..